LIFTR is building
the longevity foundation

A little friend to help you quit, real friends to keep you accountable, and licensed clinicians ready when you need extra support.

LIFTR

LIFTR is your best friend who helps you quit smoking

Millions try to quit. Most don’t make it.

10M
20M
28.8M
19.5M
15.4M
<1 in 10makes it
Smoke
US adults who smoke today
Want out
Want to quit for good
Try
Try to quit each year
Succeed
About 2.5M make it a year
Smokers in the US Succeed in a year
The gap is not motivation. Fewer than 4 in 10 use proven help like counseling or medication. Sources: CDC (2022 US data), WHO.

Your best friend, by your side.

Everyone has that one best friend they can count on. LIFTR brings that friendship to your quitting journey, connecting you with a real friend who receives SMS updates, keeps you accountable, and cheers you on.

Because quitting is hard alone. Together, it’s easier.

Cravings fade. Every day, you get stronger.

01
Proven support that works
Counseling and medication can double your chances of quitting. LIFTR brings both together in one place.
02
Your LIFTR Score
See your progress grow as you build streaks, overcome cravings, and check in. One setback doesn’t erase how far you’ve come.
03
Extra help when you need it
Book a video visit with a licensed clinician in just one tap. Get a personalized quit plan and medication delivered to your door.

Pick your friend

Choose one and give it a name. It gets sick when you smoke and healthier as you quit.

The Chill One: felt toy friend with curly dark hair, olive tee, khaki pants, an olive crossbody bag and the black LIFTR band
01
The Chill One

Easygoing. Takes it one day at a time.

The Smart One: felt toy friend with round black glasses, slate-blue tee, grey cuffed shorts, cream sneakers, an orange crossbody bag and the black LIFTR band
02
The Smart One

Curious. Loves the science of quitting.

The Cheerleader: felt toy friend with a high auburn ponytail and sage scrunchie, a big smile, mustard tee, cream wide-leg pants, a sage crossbody bag and the black LIFTR band
03
The Cheerleader

Celebrates every smoke-free win.

The Caring One: felt toy friend with a black bob and hair clip, lavender cardigan over a white tee, sand trousers, an olive crossbody bag and the black LIFTR band, holding a small mug of tea
04
The Caring One

Checks in, listens, keeps the tea warm.

The Sporty One: felt toy friend with a curly high puff bun, gold hoops, terracotta zip hoodie, sage leggings, chunky sneakers, a mustard crossbody bag and the black LIFTR band, one fist raised
05
The Sporty One

Turns every craving into movement.

The Wise One: felt toy friend with short salt-and-pepper hair and a neat beard, a crinkly-eyed smile, sand overshirt over a cream tee, olive trousers, a slate-blue crossbody bag and the black LIFTR band
06
The Wise One

Patient on the hard days. Has been there.

LIFTR

Make quitting less of a struggle. Make progress feel rewarding.

Grow your companion. Clear your city. Celebrate every small win. LIFTR turns quitting into daily challenges and meaningful rewards, helping you build smoke-free habits one day at a time.

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